Aureo is proud to announce that Maciej Cepnik has joined the company as Co-Founder and Chief Marketing Officer (CMO).
As Bitcoin adoption accelerates in Mexico, Maciej will lead Aureo’s go-to-market strategy, customer education, sales, strategic partnerships, and product adoption to drive sustained growth.
Maciej brings extensive experience from Bitrefill, where he served as Social Media Coordinator for the past three years, leading content strategy across all channels, expanding audience engagement, and strengthening brand visibility. Previously, he co-founded Veriphi, a white-glove, Bitcoin-only exchange based in Canada, where his sales leadership generated over CAD $12 million in client volume in under two years.
Based in Mexico City for the past four years, Maciej has been deeply involved in the local Bitcoin ecosystem as an event co-organizer at La Casa de Satoshi.
At Aureo, Maciej will work closely with CEO Gustavo Flores Echaiz, to:
- Develop a content and education pipeline tailored to Mexico’s market and onboarding experience for new clients;
- Strengthen Aureo’s community presence through events, partnerships, and education initiatives;
- Launch and scale an affiliate program to expand market reach;
- Recruit and mentor a high-performing marketing and sales team to accelerate Aureo’s mission.
With over seven years in the Bitcoin ecosystem, as a former co-organizer of the Bitcoin Montréal Meetup, startup co-founder, writer, self-custody consultant, and public speaker, Maciej brings hands-on expertise in the realities of day-to-day Bitcoin use and adoption.
Media & Sales Contact
Maciej Cepnik — Chief Marketing Officer, Aureo